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In today’s dynamic business landscape, the ability to captivate, influence, and inspire through storytelling has become a critical skill. Designed to address the evolving needs of today’s professionals, we are pleased to present our newest Executive Education program: Transformative Storytelling with AI for Leaders & Innovators.

This two-day program is designed for professionals seeking to enhance their communication skills and leverage cutting-edge tools like generative AI to tell compelling stories in leadership, sales, entrepreneurship, and business development.

Why Storytelling Matters

Storytelling has always been a powerful tool for connection, from ancient traditions to modern boardrooms. Today, it stands as a strategic asset that drives business success. Some of the world’s most celebrated leaders are known for their ability to craft narratives that inspire action and resonate deeply with their audiences.

What Makes This Program Unique

At the heart of this program lies a unique approach that combines generative AI technologies with storytelling expertise. Led by WHU’s renowned professors, participants will benefit from their deep academic and practical insights:

Professor Dries Faems

Chair of Entrepreneurship, Innovation, and Technological Transformation at WHU, Professor Faems brings extensive knowledge in harnessing technological advancements for business success.

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Professor Dr. Christoph Hienerth

Chair for Entrepreneurship and Creativity at WHU, Professor Hienerth specializes in fostering creative approaches to business challenges, ensuring participants can craft compelling, impactful stories.

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A Compact, High-Impact Learning Experience

Held at WHU Campus Düsseldorf, this two-day program, starting on May 19-20, 2025, features interactive workshops and hands-on sessions, enabling participants to:

• Master the fundamentals of business storytelling.
• Structure and deliver compelling narratives for various professional contexts.
• Understand and utilize AI-driven tools to enhance storytelling capabilities.
• Develop and leave with a polished, AI-enhanced story ready for implementation.

Through theoretical insights, practical applications, and a collaborative discussions mix, participants will gain the confidence and tools to craft stories that resonate and drive results. No extensive experience with generative AI is required, making it accessible to professionals from diverse industries and organizational backgrounds.

Are you looking to improve how you communicate, influence, and connect in a business context?

Join our two-day program:
Transformative Storytelling with AI for Leaders & Innovators, where you will learn how to craft compelling stories and enhance your communication skills using tools like ChatGPT, Co-Pilot, and other generative AI platforms. Registration is open until May 5th, 2025, so do not miss the chance to turn storytelling into your strategic advantage!

Find out more

Executive Education at WHU – Otto Beisheim School of Management, with a variety of cooperative open programs already globally recognized by the Financial Times (#15 in the 2022 Ranking), continues to diversify its portfolio. WHU knows that it is more important than ever for any executive to take a 360° view of their field of practice to prepare themselves for the future. A core part of that is paying mind to how an industry can and ultimately does evolve—and understanding the potential strategic changes that new technology may bring. To date, the world of sports has secured itself a connected future and earned the reputation of being an industry well ahead of the curve. On October 3, WHU Executive Education will debut the new Transformational Technologies: Applied Lessons from Sports course running as a part of the MIT xPRO series. This brand-new curriculum uses the sports industry as an example of where the world of business is headed.

The Massachusetts Institute of Technology in Cambridge, MA (USA) started offering their xPRO series of courses in 2016, seeking to combine a student’s business acumen with the technical expertise necessary for the future. In line with this approach, this new asynchronous course, developed together with WHU, is the first of its kind to center around the sports industry and how it has adopted new technology—including virtual reality, artificial intelligence, Internet of Things, and Web 3.0. Designed for business professionals across all industries, the program will show how technological breakthroughs could forever change the way business is conducted and enable participants to apply this freshly gained knowledge to their own professional lives.

Professor Sascha L. Schmidt, holder of the Sports and Management Chair at WHU, is spearheading the course and explained, “This is a chance for business professionals to learn more about today’s technology revolution—and how it affects both their private and professional environment.” Upon successfully completing the course, participants will receive an official certification from WHU and MIT xPRO.

Those interested in enrolling in the program can find more information on the official course website.